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Coaching

Perspective outside the entrepreneur, guiding clarity and progress towards what matters most.

Your Coach

With BEND, you get one-to-one coaching backed by accountability. Every conversation is strengthened by a board of seasoned operators, owners, and entrepreneurs who have carried the same weight you carry.

You get plainspoken, practical coaching that cuts through noise, exposes blind spots, and helps you make decisions that last. The difference is simple: you are never relying on one voice. You get structured process, honest counsel, and accountability to outcomes.

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Our Approach

We often find leaders in similar situations and guide them to and through change.

Cut through noise and move on what really matters. For example: A founder chasing three revenue streams finally narrows to one proven channel, giving clarity and momentum.

Grow the business without losing what makes it unique. Example 1: Instead of taking every deal, a founder builds a repeatable sales process that can scale margins, not just revenue. Example 2: A founder works diligently to protect the culture established early on as the company operates in multiple locations.

Leader capacity that matches the demands of growth. For example: A CEO who’s always “in the weeds” hires a COO, then invests in coaching to shift from operator to visionary leader.

Get everyone pulling in the same direction, from employees to investors. For example: Co-founders work to agree that one is no longer best suited for the stage of the company and must move on for the greater good of the company, team and investors.

Outside perspective and renewal. For example: A founder hasnt’ experienced a “win” in a while and has lost creative energy, hope and optimism for the road ahead.

Becoming the kind of person who can carry the weight of the enterprise you’re building. For example: An entrepreneur recognizes burnout patterns, sets healthier boundaries, and finds that personal growth fuels better business decisions and stronger relationships at home and at work.
OUR ADVISORS

Board-backed

The most impactful leaders don't rely on a single voice, but on a council of proven wisdom.

Kelly Fort
Operations & Engineering Leadership
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Kelly spent 36 years at Dow Chemical, serving as Engineering and Maintenance Global Operations Director, with 6,000 personnel across eight countries functionally aligned to his division. Kelly stewarded an annual operations budget of $400M and $2B in capital reporting. A certified Master Black Belt in DMAIC and DFSS, he built global systems for staffing, quality and project execution that helped Dow deliver complex engineering programs. Married to Jeanne, father of three, and grandfather of ten, he brings disciplined operational insight shaped by decades of leadership in global integration efforts.
Will Blackman
Revenue & Personal Design
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Will was VP of Sales at a SaaS company when Blackstone acquired it for $1.7 billion. Under his leadership, they grew revenue from $95M to over $780M+ in 7 years and built the sales playbook that made it all possible. He's a Dallas Theological Seminary grad, dad to 4 grown men, and has been married to Laura for 24 years. Will also created our "Process Your Purpose" framework which we use with clients.
John Cole
Family Enterprise & Marketing
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John and his wife Karen opened their store in 1977, rebuilding the Walker Brothers name that his grandparents had started in 1903. After turning around their struggling business, he successfully passed it to his youngest son in 2024. He's a marketing instructor at the University of Arkansas who really understands complex family dynamics and retail expertise. With 11 grandkids and nearly 50 years of marriage, he's seen it all when it comes to family business challenges.
Tod Barrett
Entrepreneurship & Innovation
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Tod invented the ONEBLADE high-end straight razor after spending over $1M in R&D. His company hit 40% year-over-year growth from 2017-2019. Before that, his Manufacturing Modes Inc. made the 1993 Inc. 500 Fastest Growing Companies list. He’s a former elder at Austin Ridge Bible Church, a grandparent to 3 kids, and has been married 38 years.

WHY THEY CHOSE BEND

Some kind words from our coaching clients.

Jacob Robinson
Co-founder Dig World

“I was coming out of a season of juggling multiple companies and narrowing my focus to launch Dig World. I didn’t want a coach to just ‘check the box.’ I needed someone who understood the weight of building something from the ground up. Andrew got in the trenches with me. As we prepared for Dig World’s groundbreaking, he was in the office daily, helping us plan and pull it off. He became such a vital part of the team he even MC’d the event. If you just want a coach in name, Andrew isn’t your guy. If you want someone who shows up, pushes you, and helps you actually launch—he’s the one you want in your corner.”

Nick Meyer
President of Bearded Brothers Energy Bars

“I’ve worked with Andrew for 5 years. In that time, we’ve only broken our bi-weekly cadence for vacations or newborns. Since then, our business has 4x’d.

WHY THEY CHOSE BEND

Some kind words from our coaching clients.

Other Services

How We Help

Advising

For Family businesses

Resources

For Family businesses